siri AI News & Updates

Apple Partners with Google to Integrate Gemini AI Models into Siri and Apple Intelligence

Apple has officially partnered with Google to use Gemini models and cloud technology to power AI features including an upgraded Siri assistant. The multi-year, non-exclusive deal reportedly worth around $1 billion comes after Apple's AI efforts lagged behind competitors, though the company maintains its focus on privacy with on-device processing. The partnership occurs amid Google's ongoing antitrust battles over exclusive default agreements with Apple.

Apple Appoints New AI Chief Amar Subramanya Following John Giannandrea's Departure Amid Apple Intelligence Struggles

Apple has replaced its AI chief John Giannandrea with Amar Subramanya, a Microsoft executive with extensive Google experience, following significant struggles with Apple Intelligence since its October 2024 launch. The change comes after numerous high-profile failures including false news summaries, delayed Siri updates that triggered lawsuits, and organizational dysfunction that led to an exodus of AI researchers. Apple is now reportedly partnering with Google's Gemini to power future Siri versions, highlighting the company's challenges in competing with rivals despite its privacy-focused, on-device AI approach.

Apple Considers Google Gemini Partnership to Enhance Siri's AI Capabilities

Apple is reportedly in talks with Google to use Gemini technology for a major Siri revamp, as the company falls behind competitors in AI assistant capabilities. Apple has also approached OpenAI and Anthropic for similar partnerships, with Google already training a model that could run on Apple's servers.

Apple Forms Internal Team to Develop ChatGPT-Competitor Answer Engine

Apple has created a new internal team called "Answers, Knowledge, and Information" to develop a ChatGPT-like answer engine that can respond to questions using web information. The system could function as a standalone app or be integrated into existing Apple products like Siri and Safari, with Apple actively recruiting talent experienced in search algorithms and engine development.

Apple CEO Tim Cook Declares AI Victory Imperative in Company-Wide Meeting

Apple CEO Tim Cook held an all-hands meeting telling employees the company "must" win in AI, following commitments to significantly increase AI investments. Cook acknowledged Apple has fallen behind competitors in AI despite launching Apple Intelligence features, with Siri upgrades facing significant delays.

Apple Announces Significant AI Investment Increase and M&A Strategy to Compete in AI Race

Apple CEO Tim Cook announced the company will significantly increase AI investments and is open to mergers and acquisitions to accelerate its AI development plans. The company has already acquired seven AI companies this year and launched over 20 Apple Intelligence features, though it has been criticized for being slow to enter the AI race compared to competitors.

Apple Explores Third-Party AI Integration for Next-Generation Siri Amid Internal Development Delays

Apple is reportedly considering using AI models from OpenAI and Anthropic to power an updated version of Siri, rather than relying solely on in-house technology. The company has been forced to delay its AI-enabled Siri from 2025 to 2026 or later due to technical challenges, highlighting Apple's struggle to keep pace with competitors in the AI race.