Apple AI News & Updates

Apple Considers Google Gemini Partnership to Enhance Siri's AI Capabilities

Apple is reportedly in talks with Google to use Gemini technology for a major Siri revamp, as the company falls behind competitors in AI assistant capabilities. Apple has also approached OpenAI and Anthropic for similar partnerships, with Google already training a model that could run on Apple's servers.

Apple Forms Internal Team to Develop ChatGPT-Competitor Answer Engine

Apple has created a new internal team called "Answers, Knowledge, and Information" to develop a ChatGPT-like answer engine that can respond to questions using web information. The system could function as a standalone app or be integrated into existing Apple products like Siri and Safari, with Apple actively recruiting talent experienced in search algorithms and engine development.

Apple CEO Tim Cook Declares AI Victory Imperative in Company-Wide Meeting

Apple CEO Tim Cook held an all-hands meeting telling employees the company "must" win in AI, following commitments to significantly increase AI investments. Cook acknowledged Apple has fallen behind competitors in AI despite launching Apple Intelligence features, with Siri upgrades facing significant delays.

Apple Announces Significant AI Investment Increase and M&A Strategy to Compete in AI Race

Apple CEO Tim Cook announced the company will significantly increase AI investments and is open to mergers and acquisitions to accelerate its AI development plans. The company has already acquired seven AI companies this year and launched over 20 Apple Intelligence features, though it has been criticized for being slow to enter the AI race compared to competitors.

Meta Hires Apple's AI Models Head Ruoming Pang for Superintelligence Unit

Apple's head of AI models, Ruoming Pang, is leaving to join Meta's new AI superintelligence unit led by Mark Zuckerberg. Pang previously led Apple's team that developed foundation models for Apple Intelligence, though Apple's AI capabilities have lagged behind competitors like OpenAI and Anthropic.

Apple Explores Third-Party AI Integration for Next-Generation Siri Amid Internal Development Delays

Apple is reportedly considering using AI models from OpenAI and Anthropic to power an updated version of Siri, rather than relying solely on in-house technology. The company has been forced to delay its AI-enabled Siri from 2025 to 2026 or later due to technical challenges, highlighting Apple's struggle to keep pace with competitors in the AI race.

Apple to Release AI Development Framework for Third-Party Developers at WWDC

According to Bloomberg, Apple plans to unveil a set of AI products and frameworks at its upcoming Worldwide Developers Conference (WWDC) in June. The new tools will allow third-party developers to build applications using Apple's AI models, initially focusing on smaller models, as part of the company's strategy to catch up with competitors in the AI space.

Apple and Anthropic Collaborate on AI-Powered Code Generation Platform

Apple and Anthropic are reportedly developing a "vibe-coding" platform that leverages Anthropic's Claude Sonnet model to write, edit, and test code for programmers. The system, a new version of Apple's Xcode programming software, is initially planned for internal use at Apple, with no decision yet on whether it will be publicly released.

Apple CEO Praises DeepSeek's Efficiency While Addressing AI Strategy

Apple CEO Tim Cook described DeepSeek's AI models as representing "innovation that drives efficiency" during an earnings call, while explaining Apple's hybrid approach to AI that combines on-device processing with cloud partnerships. He also noted that iPhone sales were stronger in regions where Apple Intelligence had been rolled out, despite overall slight sales decline.