shopping automation AI News & Updates

OpenAI Launches In-Chat Shopping with Instant Checkout, Open-Sources Agentic Commerce Protocol

OpenAI has introduced "Instant Checkout" allowing ChatGPT users in the U.S. to complete purchases from Etsy and Shopify merchants directly within conversations, using payment methods like Apple Pay, Google Pay, Stripe, or credit cards. The feature aims to create frictionless shopping experiences and positions OpenAI as a potential new gatekeeper in e-commerce, challenging Google and Amazon's dominance in retail discovery. OpenAI is also open-sourcing its Agentic Commerce Protocol (ACP) to enable broader merchant integration and potentially establish itself as the architect of AI-powered commerce ecosystems.