e-commerce AI News & Updates

OpenAI Launches AI-Driven Commerce Infrastructure with App Integration and Instant Checkout

OpenAI unveiled app integration for ChatGPT at its annual dev day, allowing users to interact with services like Spotify, Uber, Expedia, and retailers without leaving the platform. Combined with its recently launched Instant Checkout payment system, OpenAI is positioning ChatGPT as a comprehensive AI-driven commerce platform that could capture significant consumer spending. The move puts OpenAI in competition not just with AI companies like Google and Anthropic, but with e-commerce giants like Amazon and Walmart.

OpenAI Launches In-Chat Shopping with Instant Checkout, Open-Sources Agentic Commerce Protocol

OpenAI has introduced "Instant Checkout" allowing ChatGPT users in the U.S. to complete purchases from Etsy and Shopify merchants directly within conversations, using payment methods like Apple Pay, Google Pay, Stripe, or credit cards. The feature aims to create frictionless shopping experiences and positions OpenAI as a potential new gatekeeper in e-commerce, challenging Google and Amazon's dominance in retail discovery. OpenAI is also open-sourcing its Agentic Commerce Protocol (ACP) to enable broader merchant integration and potentially establish itself as the architect of AI-powered commerce ecosystems.