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OpenAI Launches GPT-5 with Aggressive Pricing Strategy to Challenge Competitors

OpenAI released GPT-5, which CEO Sam Altman calls "the best model in the world," though it only marginally outperforms competitors like Anthropic and Google on benchmarks. The model is priced significantly lower than competitors, particularly undercutting Anthropic's Claude Opus 4.1, potentially sparking an industry-wide price war among AI model providers.