mobile apps AI News & Updates

Mobile AI App Spending Surpasses Games Globally, Driven by ChatGPT and Assistant Adoption

In 2025, global consumer spending on non-game mobile apps exceeded game spending for the first time, reaching $85 billion (21% YoY increase), largely driven by generative AI applications. AI app revenue tripled to over $5 billion, with ChatGPT alone generating $3.4 billion, while downloads doubled to 3.8 billion and usage time increased 3.6x. Big tech companies like Google and Microsoft significantly expanded their AI assistant market share, with over 200 million U.S. users accessing AI assistants by year-end, more than half exclusively on mobile devices.