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OpenAI Integrates Third-Party Applications Directly into ChatGPT Interface

OpenAI announced at DevDay 2025 that developers can now build interactive applications that run directly inside ChatGPT, with launch partners including Spotify, Figma, Coursera, Zillow, and Canva. Unlike the previous GPT Store, these apps are embedded within ChatGPT's responses and can be invoked through natural conversation, with OpenAI releasing an Apps SDK for broader developer access. The system uses the Model Context Protocol (MCP) and supports interactive UIs, video rendering, account integration, and future monetization features.