app ecosystem AI News & Updates

OpenAI Opens ChatGPT App Store to Third-Party Developers

OpenAI announced that developers can now submit apps for review and publication in ChatGPT's new app directory, often referred to as an "app store." The Apps SDK allows developers to extend ChatGPT's capabilities by integrating services like grocery ordering, presentation creation, and apartment searches directly into chat conversations. Major platforms including Expedia, Spotify, Zillow, and Canva have already announced integrations, with more apps expected to launch throughout the coming year.

OpenAI Integrates Third-Party Applications Directly into ChatGPT Interface

OpenAI announced at DevDay 2025 that developers can now build interactive applications that run directly inside ChatGPT, with launch partners including Spotify, Figma, Coursera, Zillow, and Canva. Unlike the previous GPT Store, these apps are embedded within ChatGPT's responses and can be invoked through natural conversation, with OpenAI releasing an Apps SDK for broader developer access. The system uses the Model Context Protocol (MCP) and supports interactive UIs, video rendering, account integration, and future monetization features.